There is no doubt about the fact that the best learning experience is through online education because it offers the students a chance to interact with other learners and to be connected with experts worldwide.
However, you may get confused regarding how to build a successful online learning community because this type of learning environment is a complex process. Let us understand this better with a brief overview of the most important steps to be followed to ensure the success of your online community.
Step 1. Identify the target audience:
Before starting with building the online learning community it is essential to understand who will benefit the most from such a community. Identifying your target audience is a crucial step because without knowing the purpose of the online community, you cannot even think about creating the same.
If you think that your primary audience is the students, then your online community must be student-oriented. You must be clear in your head whether you want to build a community for the school or college. Similarly, if you have created a community for business purposes then the learners should be your primary audience.
Step 2. Set the objectives:
Setting the objectives of your online learning community is the most important aspect to follow. The purpose of your community will determine the type of information that you will share, the type of events and activities that you will organize, and the features of your community.
As an example, if you are planning to create a discussion board for your students, then it is necessary to include the following features:
• Discussion board
• Discussion threads
• Forums
• Polls
In the case of a forum you can provide a user-friendly interface by enabling the visitors to post content, rate the contents, or search for a topic that they want to discuss. You can also add polls to get feedback from the users about their opinion.
Step 3. Design the platform:
After identifying the objective of your online community and setting the required features, you need to design the platform of your community. In this stage, you will be asked to specify the name of the community, the type of content that you want to share, and the number of features that you want to implement.
You can customize the layout and functionality of the online community to meet the requirements of your target audience. Moreover, you can invite your friends and other like-minded individuals to join your community. If you don’t have any technical knowledge about the design of your online learning community then it is better to hire a professional to handle this task.
Step 4. Share the details:
The next step to follow is to share the details of your online learning community with the people who are interested in joining. If you have a Facebook page, then it is advisable to make it public so that people can access the page from anywhere. You can share the link of your community on various social networking sites like Twitter, LinkedIn, Google+ and YouTube.
Step 5.
Promoting the community is very essential. If you are promoting the community in right manner then it will be fruitful for your business. You just need to make efforts to spread the message to your friends and family about your product. Here is a way to promote community through WhatsApp.
WhatsApp Marketing Strategy :-
WhatsApp is a great platform to promote the business to the targeted audience. You will be able to reach to your customer within no time. You can use WhatsApp marketing in multiple ways to reach your targeted customers. The best thing about WhatsApp is its global nature and its feature is not only limited to the country but it will also work worldwide.
What is WhatsApp marketing strategy?
Let us see some tips to use the features of WhatsApp for your business.
You can share promotional materials
If you want to promote your business on WhatsApp you can send any kind of promotional materials to the WhatsApp user. You can share images, videos, links, and messages etc. If you have a business of selling the mobile phones then you can promote your phone in the WhatsApp group. Also, if you have a good WhatsApp presence then it will increase your business.
Share live events
There are many business owners who use social media platforms for getting maximum likes and followers. These owners also share some kind of live event to their fans and followers on WhatsApp. You can also use the same trick to promote your business. It will help to connect to the people at the same time as you have planned.
Use the group to get customer service
If you are working for a telecom company then you can share the problem of the customer to the WhatsApp group and the team will resolve your problem. This is a very effective technique to maintain the reputation of the brand.
Conclusion:
I hope you liked my article. If you have more ideas and suggestions please share them in the comment box.
This is the final and most important step that you need to follow. You must share your content and the event with your followers on different social networking sites and also you must encourage your friends to share the content with their network. As an example, you can send invitations to the people who have joined your community to share the content with their friends.
Conclusion:
It is a fact that building a successful online learning community is a time-consuming process and requires much effort and attention. But if you follow the steps as suggested above, then you will be able to create a successful online learning community that will help you to grow and expand your business.